Action 04

Alerts & Bots

19 alerts total. Louis builds 13 · Ali configures 2 · Lizzy builds 1 · Jay does 1 manually.

LO
12
LOUIS
AL
2
ALI
LI
1
LIZZY
JA
1
JAY

High Priority — Build First

Alert Name
Channel
What It Does
When
Builder
Priority
Weekly Scoreboard
#mkt-dataAll-channel KPIs: spend, signups, CPA, ROAS, revenueMon 9amLOUISHIGH
Spend Threshold
#mkt-dataReal-time alert when daily cap hit or 80% of weekly budget usedReal-timeLOUISHIGH
Monthly P&L
#mkt-dataFull month spend vs budget, channel ROI, reallocation recs1st of monthLOUISHIGH
CRM Anomaly
#mkt-crmSend failure, bounce spike >5%, automation errorReal-timeALIHIGH
VIP Tier Change
#mkt-vipPlayer crosses VIP threshold → notify CarsonReal-timeALIHIGH
Promo Go-Live → CS
#mkt-sports-promosGreen check → auto-cross-post to #cs-team + intraweb linkOn approvalLIZZYHIGH

Medium Priority

Alert Name
Channel
What It Does
When
Builder
Priority
CRM Weekly
#mkt-crmOpen rates, CTR, conversion, churn, newsletter metricsTue 9amLOUISMEDIUM
Promo Performance
#mkt-sports-promosPer-promo uptake, deposits, margin impactTue 9amLOUISMEDIUM
Programmatic Weekly
#mkt-programmatic-adsCPA, ROAS, impressions by platform, top/bottom creativesTue 9amLOUISMEDIUM
Affiliate Weekly
#mkt-affiliatesRevenue per affiliate, commissions, fraud rateTue 9amLOUISMEDIUM
Streamer Weekly
#mkt-kolsSignups per streamer, cost, retention, deal expirationsTue 9amLOUISMEDIUM
VIP Weekly
#mkt-vipActive VIPs, tier movements, retention, high-value activityTue 9amLOUISMEDIUM
Affiliate Signup
#mkt-affiliatesNew affiliate → tracking created → fraud check queuedReal-timeLOUISMEDIUM

Low Priority

Alert Name
Channel
What It Does
When
Builder
Priority
Social Weekly
#mkt-socialsEngagement, followers, top posts, X Bot statsTue 9amLOUISLOW
SEO Weekly
#mkt-seoKeyword changes, organic traffic, blog performanceTue 9amLOUISLOW
Community Pulse
#mkt-communityReddit/BT/Discord/TG summary + sentiment (manual)Mon 9amJAYLOW

The Weekly Rhythm

Monday 9am

Scoreboard lands in mkt-data. Community Pulse in mkt-community. Lizzy scans and flags anything in mkt-core.

Tuesday 9am

All channel deep-dives fire. Each channel owner reads and replies by 11am: "All good" or "Need a call on X."

Wed–Fri

Real-time alerts only. Respond as they fire. No scheduled anything.

1st of Month

Monthly P&L in mkt-data. GP + Angus review. Lizzy schedules a 30-min call only if reallocation needed.