Action 01

Ownership by Channel

Each channel shows only the roles that are filled. Minimum people, maximum clarity.

CRM Chain
GP
Overall Owner + Analysis
→
Theo
CRM Implementation
→
Lizzy
Coordination + Sign-off
Direction
Coordination
Delivery
Data
Analysis
✉️

CRM / Email

Customer.io lifecycle campaigns, newsletter, onboarding, retention, VIP flows. Lizzy sign-off on all sends.

Pre + Live$3k → $20k/mo
Direction
GP
Coordination
Lizzy
Delivery
Theo
Analysis
GP
mkt-crm
⚽

Sports Promos

Kai sets promo terms. Theo coordinates, delivers, and analyses performance.

Live Only$0 → $40k/mo
Direction
Kai
Coordination
Theo
Delivery
Theo
Analysis
Theo
mkt-sports-promos
📡

Programmatic Ads

Paid display, Coinzilla, Addressable, X Ads, Blockchain-Ads. Bert manages creative and spend.

Pre + Live$3k → $150k/mo
Direction
GP
Coordination
Lizzy
Delivery
Bert
Data
Louis
Analysis
Angus
mkt-programmatic-ads
🤝

Affiliates

Affiliate partnerships via Affilika. Lizzy interim until Affiliate Manager hire.

Pre + Live$1k → $120k/mo
Direction
Lizzy
Coordination
Lizzy
Delivery
Jay
Data
Louis
Analysis
Angus
mkt-affiliates
🎮

Streamers / KOLs

Tony leads and signs off all spend. Lizzy coordinates. Theo + Xavier source and vet streamers.

Pre + Live$3k → $100k/mo
Direction
Tony
Coordination
Lizzy
Delivery
Theo + Xavier
Data
Louis
Analysis
Tony
mkt-kols
👑

VIP

High-value player management, tier progression, personalised rewards, retention.

Pre + Live$1k → $25k/mo
Direction
GP
Coordination
Jay
Delivery
Carson + Tony
Data
Louis
Analysis
Tony
mkt-vip
📱

Social Media

X, Instagram, X Bot, content scheduling. Bert owns end-to-end.

Pre + Live$2k → $15k/mo
Direction
Bert
Coordination
Bert
Delivery
Bert
Data
Louis
Analysis
GP
mkt-socials
🔍

SEO / Content

Organic search, blog content, keyword targeting, link building.

Pre + Live$3k → $10k/mo
Direction
Ali
Coordination
Ali
Delivery
Ali + Joba
Data
Louis
Analysis
Ali
mkt-seo
💬

Community

Reddit, BetTalk, Discord, Telegram. Sentiment monitoring and engagement.

Pre + Live$1k → $5k/mo
Direction
Jay
Coordination
Jay
Delivery
Jay + Godofthunder
Data
Louis
Analysis
Jay
mkt-community
💼

LinkedIn

B2B brand presence, thought leadership, recruitment pipeline.

Pre + Live$0 → $0
Direction
Theo
Coordination
Theo
Delivery
Theo
Analysis
Theo
mkt-socials
📬

Cold Email Outreach

Prospect list building, cold outreach sequences, affiliate/partner acquisition, B2B partnerships.

Pre + Live$1k → $10k/mo
Direction
Tony
Coordination
Tony
Delivery
Tony
Data
Louis
Analysis
GP
mkt-cold-email
🎁

Giveaways

Social giveaways, prize mechanics, community engagement campaigns.

Pre + Live$1k → $5k/mo
Direction
Bert
Coordination
Bert
Delivery
Bert
Data
Louis
Analysis
Bert
mkt-socials

People Reference

GP
GP
Founder / CMO — Overall Owner
LI
Lizzy
Project Manager — CRM Sign-off
TH
Theo
Head of Growth — CRM Implementation Lead
AL
Ali
Head of Automations
BE
Bert
Social Media
CA
Carson
Head of VIP
TO
Tony
Head of Streamers
LO
Louis
Data Analytics
JA
Jay
Marketing PA
KA
Kai
Head Trader
AN
Angus
Finance
XA
Xavier
Streamer Sourcing